Wheat Field

ARGENTINA

Growers Insight Argentina (GIA) ofrece servicios de consultoría e implementación junto con una herramienta GRATUITA para asesorar a los productores y las empresas agrícolas en su proceso de modernización agrícola, enfocado en la rentabilidad y la sostenibilidad.

During the Argentina AgTech week, Aaron Magenheim, CEO of AgTech Insight met Marcos Botta, CEO of Cazenave at an event in Rosario, Argentina where they started an ongoing conversation around how to help farmers increase their success in technology in Argentina and beyond. As the two learned more about the other's company and industry needs they decided it was necessary to leverage each other's experiences to further help Argentina growers. During the same time, Aaron and his partner Danny Royer officially launched Growers Insight in the United States to focus on building and implementing strategic action plans for the modern farm. 

In April 2020, Marcos Botta, Santiago Casares of Cazenave and Danny Royer and Aaron Magenheim of Growers Insight came together to form Growers Insight Argentina. This new company leverages the vast experiences and relationships each company has built throughout ag and innovation and combine them to provide leadership and farm modernization services to farmers and Ag businesses in Argentina. 

GROWERS INSIGHT SURVEY - ARGENTINA

La encuesta de Growers Insight para Argentina

Image by Geronimo Giqueaux
Nuestra Historia Argentina

Growers Insight Argentina (GIA) ofrece servicios de consultoría e implementación junto con una herramienta GRATUITA para asesorar a los productores y las empresas agrícolas en su proceso de modernización agrícola, enfocado en la rentabilidad y la sostenibilidad.

 

A medida que los agricultores enfrentan demandas globales que cambian rápidamente, junto con la crisis de COVID-19 y la nueva economía de bajo contacto, es fundamental tomar las mejores medidas para modernizar las operaciones y volverse ágiles y resistentes.

 

GIA se creó en 2020 como resultado de la sinergia entre Cazenave y Asoc. de la Argentina y Growers Insight de los Estados Unidos combinando las vastas experiencias y relaciones que cada compañía ha construido en agricultura e innovación para proporcionar liderazgo, impacto social y avanzar en la industria al aprovechar la tecnología a través de una diversidad sin precedentes. Con miles de nuevas tecnologías que inundan el sector agrícola, su Grower AgTech Audit ™ proporciona una evaluación de la operación del agricultor y allana el camino para aumentar la productividad, las ganancias y la sostenibilidad.

 

"Trabajar con agricultores y compañías argentinas a lo largo de los años ha demostrado que hay mucho que ganar al compartir las mejores prácticas y herramientas entre los EE. UU. y la Argentina", CEO y cofundador de Growers Insight, Aaron Magenheim afirma: "Hemos pasado años usando, vendiendo, apoyando y combinando soluciones AgTech para encontrar lo que funciona y por qué funciona en diferentes operaciones. Estoy entusiasmado de expandir nuestra experiencia y apoyar aún más a los agricultores".

“El productor agropecuario hoy se encuentra ante el desafío de conocer y entender las grandes innovaciones en tecnologías digitales agrícolas (Ag-techs) que han aparecido en el país y en el mundo mientras cuida los recursos naturales, atiende las demandas de la sociedad e incrementa la productividad para, en este entorno, lograr rentabilidad. Elegir las Ag Techs más funcionales para alcanzar cada objetivo entendiendo las características propias de cada una en este mar de novedades tecnológicas es una tarea difícil que puede abrumar al empresario agrícola.

Creamos GIA para asesorar al productor en la elección de las soluciones más adecuadas a su necesidad” afirma Marcos Botta, CEO of Cazenave & Asociados.

 

El proceso de modernización a menudo es lento debido a las antiguas culturas de la compañía y la falta de ejecución exitosa. A través de los sistemas que hemos construido GIA equipa a los agricultores y a las empresas de alimentos con la estrategia y el apoyo en la implementación que tanto necesitan para avanzar hacia el paradigma Ag.

 

El proceso de 3 pasos comienza cuando la organización agrícola realiza una breve encuesta gratuita a los productores, ayudándolos a reflexionar sobre sus desafíos, fortalezas y planes actuales. Los resultados individuales se ejecutan a través de PowerBI para producir gráficos y luego se comparan con otros productores de forma anónima. GIA también analizará los resultados, resaltará áreas específicas que necesiten un enfoque adicional, enviará los resultados y una propuesta para realizar el paso # 2: Grower AgTech Audit ™. A través de este compromiso de consultoría rápido y no intrusivo, GIA utiliza su sistema probado para evaluar el negocio y las operaciones para construir una estrategia de acción en innovación paso a paso de 3-5 años.

 

Dependiendo de las necesidades de cada cliente, GIA también ayuda a través del paso 3 a desarrollar el proceso de implementación, para mantener al cliente en el plan y lograr el éxito en su trayecto hacia la modernización.

 

Más sobre Growers Insight:

Provenientes de la industria agrícola en California, Aaron Magenheim y Danny Royer han sido pioneros en la integración de Agricultura y tecnología en cientos de operaciones agrícolas durante más de una década. Aaron fundó AgTech Insight en 2014 para asesorar a los empresarios e inversores de AgTech en todo el mundo sobre lo que los agricultores realmente necesitan.

 

A pesar de la disponibilidad de tecnologías mejoradas, han observado bajas tasas de adopción en el pasado y, a menudo, tendrán dificultades para encontrar un claro retorno de la inversión para los esfuerzos de innovación. Notaron que, por lo general, solo se utilizaba entre el 10% y el 20% del potencial de las tecnologías agrícolas actuales y sabían que esto tenía que cambiar para realmente ayudar a los agricultores. Agilizaron y probaron su enfoque durante el último año y medio combinando todas sus experiencias y procesos para ofrecer Grower AgTech Audit ™.

 

Growers Insight Argentina brinda servicios a empresas agrícolas y minoristas (B2B), así como directamente a agricultores en Argentina y América Latina. Para obtener más información, visite http://www.growersinsight.com

 

 

Información adicional y actualizaciones:

https://www.e-cazenave.com.ar/#/

https://www.growersinsight.com

 

Contactanos:

info@e-cazenave.com.ar

+54 11 4763-5500

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Image by Fernando Tavora
Our Argentine Story

As farmers face rapidly changing global demands, coupled with the COVID-19 crisis and the new low touch economy, taking the best steps to modernize operations and become agile and resilient are paramount. Cazenave and Assoc. of Argentina and Growers Insight of the United States have joined together to form Growers Insight Argentina (GIA). The company offers innovation consulting and implementation services plus their FREE Grower assessment tool helps producers and Ag businesses through their farm modernization journey in Argentina - focused on profitability and sustainability. 

GIA combines the vast experiences and relationships each company has built throughout ag and innovation to provide leadership, social impact and advance the industry by leveraging technology through unprecedented diversity. With thousands of new technologies inundating the Ag sector, their Grower AgTech Audit™ provides an assessment of the farmer’s operation and paves the way to increased productivity, profits, and sustainability.

During the Argentina AgTech week in 2019, Aaron Magenheim, CEO of Growers Insight met Marcos Botta, CEO of Cazenave at an event in Rosario, Argentina where they started a conversation around how to use the system they were building in the USA to help farmers increase their success with technology in Argentina and beyond. As the two learned more about the other's company and industry needs they decided it was necessary to leverage each other’s experiences to further help Argentina growers.

The establishment of Growers Insight Argentina comes from a long history of driving innovation throughout Agriculture. Co-founder Aaron Magenheim started his career in his family’s irrigation business in California before he founded Signature AgTech in 2011 to focus on selling and supporting a variety of technology solutions to farmers. In 2014, he became frustrated with the available technology and started spending much of his time in Silicon Valley where he started AgTech Insight allowing him to learn the new tech and investment side of the emerging industry and help connect the innovators to farmers.

Showing early leadership in the emerging industry, Aaron has traveled the globe working with clients, speaking at events and building a network of thought leaders across the AgriFood value chain. Today, AgTech Insight is a global firm providing implementation and consulting services to large public and private organizations throughout Agriculture and food. Aaron has also co-founded technology startups, built remote development teams in Asia, and distribution networks for AgTech.

In 2015 he first met Federico Mayer of Club AgTech and has since hosted hundreds of Argentina farmers in California along with traveling to Argentina multiple times for AgTech week, APPRISID and other engagements.

In 2016 Aaron was introduced to Danny Royer who was VP of tech at Bowles Farming who was working with dozens of tech solutions and known as one of the most progressive and successful growers at implementing technology. Danny has worked for a variety of large, conventional, vertically integrated, and small, organic operations through his career - always driving modernization and cultural change and had developed incredible experience from within farming operations, processing and food companies.

Over the years as their relationship grew, they started discussing the detailed shortfalls of technology throughout Ag. In 2018 they started formulating a system to help farmers and Ag businesses leapfrog over most of the innovation learning curves, expense and headaches they had each endured over their careers.  They went to work building, testing and proving a duplicable process to speed up modernization and transition from historic ways into to an agile and resilient food production system, starting with the farmer.

After spending over a year working with a handful of farmers refining their system and seeing the incredible results of their deliberate efforts they officially started Growers Insight to provide their services to farmers and food companies. Today they are working across the USA directly with clients as well as through select strategic partners and are quickly expanding their business.

“Expanding our business to Argentina was a must” CEO and co-founder of Growers Insight, Aaron Magenheim states “Working with Argentine farmers and companies over the years has shown that there is a lot to gain by sharing best practices and tools between the USA and Argentina. We have spent years in muddy boots: using, selling, supporting, and combining AgTech solutions from around the globe to find what works and why in different operations so I am excited to expand and share our expertise with Argentine farmers.”

The modernization process is often slow due to historic company cultures and lack of successful execution. Through the systems they have built, GIA equips farmers and food companies with the much-needed strategy and implementation support to move into the new Ag paradigm. 

Can you tell me about your services?

 

Grower’s Insight provides services all across California, we are a professional and proven agricultural consulting company. Serving both small and large farms, the goal at Grower’s Insight is to help you create sustainable food systems by integrating and utilizing farm technology. No one provides more thorough and innovative farm audits than we do. We’ll help you yield higher numbers of healthy crops, increase your sustainability, and cut costs after just one season! Let me explain. Grower’s Insight builds and implements innovative year-by-year plans for farmers. With thousands of new technologies flooding the Ag sector, our audits focus on assessing your current operation and helping you utilize that tech to increase your productivity, profits, and sustainability. We come in and provide an objective view of your operation, then build a strategy to fit your specific needs and budget, with your business goals and objectives at the forefront of our planning. Grower’s Insight is here to help you evaluate your options and know how best to utilize the ag tech that will benefit your farm operations starting today! When you give us a call, you will be connected directly to one of our friendly staff, so you can expect immediate attention to your inquiry. So don’t wait. Contact us today!

What is agriculture technology?

Modern farms and agricultural operations work far differently than those a few decades ago, primarily because of advancements in technology, including sensors, devices, machines, and information technology. Today’s agriculture routinely uses sophisticated technologies such as robots, temperature and moisture sensors, aerial images, and GPS technology. These advanced devices and precision agriculture and robotic systems allow businesses to be more profitable, efficient, safer, and more environmentally friendly,

Farmers no longer have to apply water, fertilizers, and pesticides uniformly across entire fields. Instead, they can use the minimum quantities required and target very specific areas, or even treat individual plants differently. Benefits include:

  • Higher crop productivity

  • Decreased  use of water, fertilizer, and pesticides, which in turn keeps food prices down

  • Reduced impact on natural ecosystems

  • Less runoff of chemicals into rivers and groundwater

  • Increased worker safety

In addition, robotic technologies enable more reliable monitoring and management of natural resources, such as air and water quality. It also gives producers greater control over plant and animal production, processing, distribution, and storage, which results in:

  • Greater efficiencies and lower prices

  • Safer growing conditions and safer foods

  • Reduced environmental and ecological impact

  • LinkedIn

Aaron Magenheim, CEO
AaronM@GrowersInsight.com



 

 

 


Danny Royer, CSO
DannyR@GrowersInsight.com

 

Justin Durdan, COO, Midwest & Commodity

Director

JustinD@GrowersInsight.com

 

Growers Insight LLC
820 Park Row #534
Salinas, CA 93901

+1 (855) 410-2030